+ Mission: To reduce the negative impact on the environment by developing lasting products made of better materials. To make bags that are a reflection of our community — not just in styles, but in values and behavior. To keep moving designs forward by tapping into our curious and inventive nature. To use our bags to guide better product choices. To question the stories behind materials and their impact on our lives and environment. To understand that sustainability isn't perfection or a destination, but our commitment to the journey.
+ Our bags are made from Supernatural Paper™. Supernatural Paper™ is made from trees - tree cellulose, that is - and bonded to make it durable and washable, giving it supernatural qualities. Because trees are a renewable resource and our cellulose is derived from responsibly managed forests, our bags are more sustainable with a lower carbon footprint than traditional materials like leather, cotton, or other petroleum-based materials. Our commitment to making our materials supernatural doesn't end there as a growing number of our products are also FSC®-certified (FSC® C153080).
+ Sustainability to us is the whole package, from materials to manufacturing. We work closely with our factory in Vietnam on every sample and every step of production. Our factory partner prioritizes worker comfort and sustainability throughout their process. Rainwater is recovered and recycled onsite, used to grow fruits and vegetables at the factory facilities. Our factory also helps us source raw materials locally, like material for our hangtags, and finishings.
+ An Intentional Approach to Design: For product development, we utilize a 5-stage approach for design to create products with a purpose.
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